It’s important to mention that there are differences between the qualities of each particular brand. Generally, you can distinguish them in two categories: mass manufactured and domestic heirloom. Now, typically a mass manufactured table is a less quality cheap price product while a domestic heirloom would be a customized solid wood product.
Brand recognition does play a factor in the resale value at the domestic heirloom level. Most of the time, however, the more common the name the more common the table meaning the less you can get for it in the long run. This is only due to “popular” styles flooding the market. Something a little more brand recognized will still depreciate a great deal, but you are still going to get more than half your money back even with a “common” model.